background

Background

I'm a Toronto-based user advocate employed by Klick to help drive product innovation, iteration, optimization, and success. I'm also Co-Founder and President of TowIt.

My focus is on designing products that will disrupt industry and user behaviour via desktop, tablet, mobile, wearable, and No UI platforms.

I have an innate understanding of the Internet of things; its current limitations and its future possibilities. I also have an eternal desire to make the world a better place through the use of technology.

I also produce music under the name Gorf and am 1/2 of a collaborative project named SSATCY.

Services

  • Requirements Gathering
  • Competitor Landscape Analysis
  • Feature Set Comparisons
  • Heuristic Analysis
  • Analytics Assessments
  • User Research
  • Insight Creation
  • Persona Creation
  • Information Architecture
  • Application & Site Mapping
  • Wireframing
  • Prototyping
  • User & Process Flow Charting
  • User Story Creation
  • Creative & Strategic Direction

Industries

  • Automotive
  • Banking & Payments
  • Customer Loyalty & Rewards
  • Event Planning & Management
  • Healthcare & Wellness
  • Hospitality & Tourism
  • Logistics & Tracking
  • Marketing & Advertising
  • Navigation
  • Pharmaceuticals
  • Real Estate
  • Retail & Commerce
  • Social Media & Networks
  • Sports & Recreation
  • Weather & Meteorology

Recent work

Circulation

Healthcare, Logistics

TowIt

Logistics & Tracking

Vemba

Logistics, Networks

RevUps/Odometer

Automotive, Retail

Chase M Down

Marketing & Advertising

WhyWait?

Event Planning, Logistics

Indigo Mobile

Retail & Commerce

C Spire PERCS

Loyalty & Rewards

Themestream

Social Media & Networks

Range Rover L405

Automotive, Marketing

Nike Training

Marketing, Retail

My BMW

Automotive, Logistics

Contact | Resume | LinkedIn