Michael Duncan McArthur

Design

I lead teams that design digital products and services with true utility and purpose. I focus on emerging technologies and complex systems at scale, often helping others work through ambiguity.

My design and development journey began online in 1997, and I've worked professionally in Toronto's industry since 2005.

My skillset is strengthened by my tangible development experience, enabling me to effectively bridge design and delivery teams.

I'm currently employed by TD Bank as an Experience Design Manager, responsible for leading Direct Investing and Wealth Management initiatives.

If you're interested in booking me for a public speaking event, please get in touch.

Methods

  • Workshop Facilitation

  • Requirements Gathering

  • User Research & Insights

  • Competitive Analysis

  • Heuristic Analysis

  • Analytics Assessments

  • Persona Creation

  • Ecosystem Mapping

  • Journey Mapping

  • Empathy Mapping

  • Process Mapping

  • User Story Creation

  • Logical Flow Charting

  • Wireframing

  • Prototyping

  • A/B Testing Plans

  • + much more

Industries

  • Automotive

  • Banking, Payments & Investing

  • Customer Loyalty & Rewards

  • Event Planning & Management

  • Gaming & Entertainment

  • Healthcare & Wellness

  • Hospitality & Tourism

  • Logistics & Tracking

  • Marketing & Advertising

  • Mapping & Navigation

  • Pharma, Healthcare & Life Sciences

  • Property & Real Estate

  • Retail & Commerce

  • Social Media & Communications

  • Sports & Recreation

  • Weather & Meteorology

  • + much more

Speaking & education

Sometimes I'm invited to speak about my experiences:

Sheridan College

2016: IxD Year End Social

Read on Twitter

George Brown College

2015: Entrepreneurship

Visit Institution Website

HTML Toronto @ Mozilla

2014: Wireframing & Planning

Watch on YouTube

Woodgreen Community Services

2014: Design & Startups

Visit Organization Website

The YMC

2013: User Experience Design

Visit Organization Website

Companies & clients

I've worked for a range of organizations and clients over my career:

Abbott Air Miles Allergan American Express American Medical Association Biotechnology Innovation Organization BMW Bell Blast Radius Bodyrock.tv Bombardier Recreational Products C Spire Wireless Chapters Indigo Circulation City of Toronto Conyers Dill & Pearman Cox Communications Cummins&Partners Dashboard Disney Dr. Oetker Durex EA Chemicals & Mining eBay Fido Gallop Labs (now Big Viking Games) Henderson Bas (now Kenna) Hugo Boss Human Longevity Inc. Indusblue Jaguar Janssen Juniper Park Kijiji Klick LCBO Land Rover Lululemon LuminaTO MSN Match Drive (now Match MG) Mattel McArthur+Company Microsoft Mindblossom (now Carat) Ministry of Transportation of Ontario Mirvish Mitsubishi Movies on Demand (now Spectrum) NJWL Inc. Nike Nivea Norm Li Novartis Paga Todo Partners+Edell (now Rain43) Pizza Hut Publicis Groupe Quest Diagnostics Royal Bank of Canada Relish Interactive Samsung Sirius Radio (now SiriusXM) Sobeys Stallergenes Greer StubHub Sun Chips Synervoz TD Bank Takeda Telus/Black's (now Telus) The Dilawri Foundation The Gardiner Museum The Home Depot The YMC Trapeze Media (now Union Creative) Twist Image (now Mirum) TwoPointO (now Vemba) Ubisoft Volvo Wellspring Wunderman Yahoo York Region Transit Youthography + many more