Design
For over 20 years, I have led UX strategy and delivery across complex digital products and services, helping teams turn ambiguity into clear, user-centred outcomes.
My work spans discovery through execution, with a systems mindset shaped by hands-on development experience and long-standing collaboration across design, product, and engineering.
I focus on practical innovation at scale, balancing user value, business goals, and technical feasibility to ship experiences that perform in the real world.
I'm currently employed by TD Bank as an Experience Design Manager, responsible for leading Direct Investing and Wealth Management initiatives. To date, TD has patented two of my inventions.
Methods
Discovery & stakeholder alignment
User research & insight synthesis
Market, competitive & heuristic evaluation
Behavioral and product analytics
Service and system mapping
Product definition & interaction flows
Experience design & prototyping
Experimentation & optimization
Industries
Financial services & fintech
Health, pharma & life sciences
Mobility, automotive & transportation
Retail, commerce & consumer brands
Media, entertainment & gaming
Hospitality, tourism & events
Real estate & property
Marketing, advertising & communications
Public and environmental information systems
Speaking & education
Sometimes I'm invited to speak about my experiences.
Sheridan College
2016: IxD Year End Social
Read on TwitterGeorge Brown College
2015: Entrepreneurship
Visit Institution WebsiteHTML Toronto @ Mozilla
2014: Wireframing & Planning
Watch on YouTubeWoodgreen Community Services
2014: Design & Startups
Visit Organization WebsiteThe YMC
2013: User Experience Design
Visit Organization WebsiteCompanies & clients
I've helped some great organizations and clients over my career.